Here is what they had to say:
"The gentle eye makeup remover works on waterproof mascara, and no one loses any lashes in the process. The $15 Mary Kay product also won a 2011 Allure magazine award, which certainly must have boosted sales. Reviewers say that it "removes the toughest eyeliner and mascara" with a single cotton-ball swipe, conditions lashes, and doesn't irritate sensitive eyes."*
It is no wonder that this is one of Mary Kay's top selling products.
The dual phase, oil-free formula gently removes all types of eye makeup. The top phase removes waterproof eye makeup and the bottom phase removes non-waterproof eye makeup.
Because the two phases work together, you should shake the bottle well for the product to be effective.
All Researchers Tell Us: The skin around the eyes has fewer sebaceous glands and less collagen and elastin than skin elsewhere on the face. And, as people age, the fat pad beneath the dermis diminishes, causing the skin to appear even thinner and the hollowed-out appearance under the eyes. These unique characteristics of eye-area skin require a little extra attention.
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PRODUCT FACT SHEET: OIL-FREE EYE MAKEUP REMOVER